December 4, 2017, 1:24 pm
Ride-hailing app Uber said on Monday it was joining a global public transport association to improve mobility in the cities it operates in.
Uber also said it was joining the International Association of Public Transportation (UITP) to connect more people to public transport.
Andrew Salzberg, Uber’s head of transportation policy and research, said aligning the company with public transport authorities was a good way to make Uber a better partner for cities.
UITP represents public transport providers around the world, including Transport for London (TfL) - which in September stripped Uber of its operating licence.
Scandal-hit Uber has just had to reassure authorities it is tackling the way it does business after the disclosure of a massive data breach cover-up that has prompted investigations from regulators around the world.
Uber, currently valued at $69 billion, has been testing a more collaborative approach to regulators under its new CEO Dara Khosrowshahi in a shift away from a more aggressive culture under former CEO Travis Kalanick.
“One of the big emphases that Dara has made ... is that we want to be better partners for the cities we operate in,” Salzberg said, acknowledging that Monday’s announcement was part of the company’s effort to improve relationships with local authorities.